A casino is an exciting place where champagne glasses clink, and people mingle while trying their hand at luck at games from poker to roulette. There’s no telling when your luck will change, and the suspense of not knowing if your bet is right can make for an incredible rush. Casinos often feature bright, sometimes gaudy decor and upbeat music to create a fun atmosphere that’s as much about socializing and entertainment as it is gambling.

The success of Goodfellas propelled Scorsese to helm Casino, which features de Niro and Joe Pesci in a pairing that’s as iconic as it is evocative. With themes of crime, corruption, and greed at its heart, the film captures the seedy underbelly of Sin City with stunning accuracy. From the moment we enter Ace’s money counting room—a sequence with deliberate echoes of Goodfellas’ Copacabana interlude—Casino is a relentlessly entertaining ride that keeps on rolling until its shocking climax.

While gaming may be the primary draw for casino guests, many of them are also seeking other amenities such as luxurious hotels, cutting-edge technology, event and dining spaces, spas, and more. Creating marketing strategies that address these other areas of the casino can help to increase revenue and keep customers coming back for more. Using customer data to segment your audience can help to target these other aspects of the casino in ways that will resonate with them. In addition, leveraging testimonials from past guests and winners can help to build trust and brand awareness.