Casino is a movie that is all about greed and corruption. And it makes for a very compelling story. The violence in the film is over the top at times, especially with a torture-by-vice sequence that includes popped eyeballs and a sound-designed baseball bat beating (both of which had to be trimmed for an NC-17 rating). But Scorsese’s use of violence is not just for style or shock value. It is a faithful rendering of real events.
The casino experience is intoxicating. The colors are flashy, the music is upbeat, and there’s a lot to do. Champagne glasses clink and people mingle in an atmosphere of excitement. They play games ranging from poker to slot machines, trying their luck with each card or spin of the wheel. It’s impossible to know what the outcome will be, and that’s what keeps people coming back.
While gambling is a game of chance, it’s also a game of skill and strategy. It’s also a social activity where you can meet new friends and have fun. In fact, it’s the social aspect of casinos that keeps many people coming back.
Despite their impressive gaming offerings, casinos have a lot more to offer than just slots and tables. They have luxury hotels, cutting-edge technology, luxurious spas and health clubs, and delicious restaurants. That means that casinos need to implement tried and true marketing strategies that are designed to drive discoverability of their full array of amenities.