Casino is a place where champagne glasses clink and locals and tourists mingle, creating a glitzy atmosphere of gambling and entertainment. It’s a fantasy world that’s designed to make gamblers feel like they’re part of something bigger and more exciting than themselves.

However, most visitors don’t think about a casino’s design or psychology when they make their bets. They just want to have a good time. And, in many cases, the house always wins.

As casinos evolve, their offerings and strategies must expand to meet changing customer demands. Casino marketing must focus on more than just gaming; it must also include restaurants, events, entertainment, spas, and hotels. In addition, casinos must take advantage of the popularity of e-sports and virtual reality to reach new audiences.

A casino has a mathematical expectancy of making a profit based on the games they offer, so it is rare for a patron to win more than they spend at a single visit. To keep patrons coming back, the best casinos offer them comps — free goods or services such as drinks, meals, tickets to shows, and even hotel rooms and limo service.

Casinos are often perfect venues for large groups such as weddings, conventions, and business retreats. To capture this group business, casinos need to be able to show up prominently in search ads when event planners are looking for solutions. Cvent’s Competitive Ads help casinos target and reach these important planners at the moment they are ready to book.