The sight of champagne glasses clinking and slot machines humming creates a dazzling, glitzy ambience at casinos. And while gamblers can be a diverse bunch – from the regulars who strut their stuff in confident expectation to the desperate ones trying to win back their last round of losses – they all share one common attribute: they’re there to have a good time!
The euphoric experience created by the sight of glitzy lights and the sound of coins clinking is enough to tempt even the most skeptic away from the drudgery of their daily lives. This atmosphere, which is manufactured and designed to make the patrons feel at peace and happy, encourages them to play for longer and increase their bet sizes, making it easier for the casino to profit from their gambling activity.
As a business, casinos have to ensure that they’re always in the green – and this means they need to encourage people to spend more money than they initially intend to. In order to do this, they offer big bettors extravagant inducements like free spectacular entertainment and luxurious living quarters if they’re winning big. They also have a number of built-in advantages that guarantee the house will always win, so people must understand the house edge before they start betting their hard-earned cash.
Casino is a film that does an exceptional job of portraying Las Vegas as it was before huge gambling corporations took over the city. And while the film depicts a lot of treachery, violence and greed, the story it tells is one that is truly fascinating.