What’s Your ILWE?

By Randy Moser

Say what? What’s my ILWE? I don’t even know what it stands for. If you have read this far, then you are well on your way to knowing what an ILWE is.

No it’s not something out of science fiction. I.L.W.E. stands for the Income, Lifestyle, Wealth, and Equity you foresee for yourself over the next 5 years. It is by far, the most important thought process and document you can have to drive your business.

It’s your life’s destiny, your dream, and your objective for working so hard on your business. Too many times we focus on process and planning and fail to recognize what it is really all about. I use the analogy of the dream of going to Aruba in my coaching session. You know where you want to go now through proper planning and implementation of tactics, you arrive at your destination.

Your ILWE bridges the activity of working “ON” your business vs. “IN” your business. I identify, and I mean really identify in specific terms, where I want to be in 5 years concerning my Income, Lifestyle, Wealth and Equity.

Take the time, one hour, to write out your intent and then start charting the path to get there. Once I identify my ILWE I can then proceed to develop a strategic plan that will get me to my ILWE and design strategy to be implemented that will give me rapid impact towards my destination.

Oh yes, one more detail, implementing plans is the critical action to achieving strategies. The number one reason for planned actions not being completed is implementation. I see it all the time, great creative ideas failing by the wayside because action was never taken.

Take the time over the next few weeks to sit down, relax in a suitable environment, and draft out your 1 page ILWE. It might surprise you when you’re finished, as to where you “really” want to be and what “really” matters in your life’s destiny.

Good Luck!!

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