1. What is the date upon which you’d like to exit the business? 2. How much money do you need to get out of the business to meet your needs and plans? 3. Have you had serious discussions with your family about exit or succession? 4. Do you know how to build your business’s value […]
1. I KNOW WHAT MY BUSINESS IS WORTH! As business owners, we all have a sense of what our business is worth…right? There are many problems that can occur if we make random assumptions about the value of our company; especially when it relates to our succession/exit plan agreement. Should this matter require professional attention […]
Question: I’m using a shotgun approach to the marketplace and making cold calls everyday and cannot seem to make any progress. What can I do? Answer: First off, stop the shot gun approach; it is not efficient for you. It might feel good, but it is not producing the desired results. Focus on market niches […]
By Mark Zajac Stanley opened the drive at “the station” at 6 a.m. so folks could get gas on their way to work. By 8:00 the mechanic had arrived and was working on cars that had been either dropped off the previous evening or that morning. Nick arrived at 10 a.m. and focused his day […]
By Randy Moser Say what? What’s my ILWE? I don’t even know what it stands for. If you have read this far, then you are well on your way to knowing what an ILWE is. No it’s not something out of science fiction. I.L.W.E. stands for the Income, Lifestyle, Wealth, and Equity you foresee for […]
By Randy Moser Time and money are two limited marketing resources. Most companies strive to maximize the return on both of these elements. When developing your marketing mix, determine the time and money required to meet the marketing objectives of your plan. If the answer on return is limited or low, why expend that tactic […]
To be a really great company, you only have to do 12 things very well. This is the premise of Chet Holmes’ book, The Ultimate Sale Machine. If you haven’t read it, I highly recommend it. He takes a back-to-basics approach to growing a company, and in particular, a sales organization. The emphasis : It’s […]
Are you having trouble finding the right staff? Have you had too few responses to your ads, or too many, not-so- qualified candidates? It’s probably time to consider creating an Employee Acquisition Plan. A good EAP will consistently generate more than enough leads and attract high quality employees. It should include the use of multiple […]
Question: How can I stop wasting time doing e-mails? Answer: A good effective way to do email and be effective is to schedule 2-3 time slots throughout the day and discipline yourself not to engage in email activities unless inside these times. Example: 30 minutes first thing in the morning, right after lunch for 30 […]
By Randy Moser The answer is actually quite simple. One step at a time. You can relate this to any friend or significant other. You did not wake up one morning and say, “hey I have a good relationship with that individual.” It happened over time and was strengthened by building trust and confidence. The […]
