Ask The Coach

Question: What is the difference between a Unique Selling Proposition and Added Value?

 Answer: A Unique Sellng Proposition (USP) and an added value brings to the customer the same thing. You are satisfying a need and bringing it in a unique way.You might look at the Unique Selling Proposition as a more formal title or descriptive of the added value you are bringing.

Question: Then what is a Value Proposition?

Answer: In its simplest terms a company must decide how it will serve targeted cusotmers and how it will differentiate and position itself in the marketplace. A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs.

Do you see any similarities?

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