Mastering the Basics

To be a really great company, you only have to do 12 things very well. This is the premise of Chet Holmes’ book, The Ultimate Sale Machine. If you haven’t read it, I highly recommend it. He takes a back-to-basics approach to growing a company, and in particular, a sales organization. The emphasis : It’s not about knowing 4,000 techniques; it’s about knowing 12 things and practicing them 4000 times. Read More

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